Displaytech Microdisplays Supported by ZORAN Corporation's Coach Image Processing ICS
Combination Provides Excellent Camera Performance & Display Solutions for OEMs Producing Digital Imaging Devices
Visit Displaytech During PMA 2001, February 11 - 14, 2001 Orlando Convention Center, Booth #4296
ORLANDO, Fla., February 13, 2001 -- Displaytech Inc, a leading manufacturer of ferroelectric liquid crystal (FLC) microdisplays, announced today at PMA that COACH (Camera On A CHip) image processing chips from Zoran Corporation (Nasdaq: ZRAN), a leading provider of digital solutions-on-a-chip for applications in the growing multimedia and consumer electronics markets, are programmed to interface with microdisplays made by Displaytech. Zoran's COACH processor and PixelCam CMOS image sensor, when combined with the high image quality of Displaytech's LightView QVGA display modules, provide a complete component set for leading OEMs producing digital imaging devices for cameras, cellular phones, PDAs and personal computers.
"Replacing the traditional CCD sensor and color LCD, the COACH, PixelCam and Displaytech combination offers a high performance, cost effective 1.3 megapixel camera. Our companies joined efforts in integrating the combined solution into a mature product," said Coby Sella, VP and General Manager of the newly formed Personal Media Division at Zoran Corporation.
"Our goal is to offer digital imaging OEMs a wide range of display solutions to compliment different levels of imaging products," said J.P.VALiulis, senior director of business development at Displaytech. "Our displays and their associated chip sets are at home in studio-quality digital cameras, as well as consumer-level pocket cameras. Partnering with a leading image processing company like Zoran means we can offer OEMs rock-solid, state-of-the-art display quality and performance backed by a company with a large, respected client base and strong record of innovation."
The COACH's flexible architecture supports a wide range of camera designs, from low cost, low-resolution cameras to high-performance, professional cameras. The chip supports a capture rate up to 15 frames per second and comes with a complete development kit. Zoran's PixelCam CMOS sensor delivers CCD image quality with 1.3-megapixel resolution at one-quarter the power dissipation and twice the integration level of CCD sensors, increasing battery life and reducing "time to next shot."
Smaller than a postage stamp, Displaytech microdisplays offer a crystal-clear alternative to conventional displays. Their size and light weight translate into smaller and lighter camera designs with outstanding color viewfinders. Microdisplays also use significantly less power than other display options, meaning battery life is measured in months, rather than hours.
About Zoran Corporation
Zoran Corporation, based in Santa Clara, Calif., is a leading provider of digital solutions-on-a-chip for applications in the growing multimedia and consumer electronics markets. With almost two decades of expertise developing and delivering digital compression technologies, Zoran has pioneered high-performance processing into various audio, video and imaging technologies. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs and shorter time to market. Zoran is a leading supplier in the rapidly expanding DVD and digital camera markets and in related digital audio and video applications. With headquarters in the United States and operations in Canada, China, Israel, Japan, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-919-4111.
About Displaytech
Longmont, Colo.-based Displaytech makes and sells microdisplays with superior image quality to performance-driven consumer electronics companies, providing sustainable competitive advantages to their digital still cameras, camcorders, business projectors, projection TVs and mobile communication devices. Displaytech offers high-quality, patented ferroelectric liquid crystal (FLC) display products through its LightView and LightCaster® product lines -- which use less power and have smaller form factors -- allowing for product design innovation and meeting tough manufacturing demands. Established partnerships with industry-leading manufacturers and proven manufacturing capabilities also position Displaytech to keep pace with the challenges of the high-volume consumer electronics market. For more information visit www.displaytech.com.
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Zoran and COACH are trademarks of Zoran Corporation. LightView is a trademark, and LightCaster is a U.S. registered trademark of Displaytech Inc. All other trademarks are the property of their respective owners.